Senior Digital Marketing Manager (Omnichannel/Paid Media) Job at Tandem Diabetes Care, California

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  • Tandem Diabetes Care
  • California

Job Description

Tandem Diabetes Care seeks a Senior Digital Marketing Manager to lead integrated omnichannel campaigns across paid media, email, web, and audience activation. The role drives business results through strategy development, performance optimization, measurement, and cross-functional collaboration in a regulated healthcare environment.

Responsibilities

  • Lead integrated digital marketing strategy across paid media, email, web, and emerging channels
  • Translate audience insights and business goals into channel strategies, media plans, and performance goals
  • Own digital campaign performance including budget pacing, conversion, cost efficiency, and ROI
  • Build measurement frameworks and dashboards; synthesize data into optimization recommendations
  • Lead experimentation and partner with cross-functional teams to deliver coordinated omnichannel programs

Requirements

  • Demonstrated expertise in integrated digital strategy, paid media, and full-funnel measurement
  • Deep knowledge of advertising, analytics, tag management, and marketing automation platforms
  • Strong analytical, project management, and program leadership skills
  • Proven ability to lead through influence and manage agencies or team members
  • Bachelor's degree in marketing, business, communications, or related field
  • 12-15 years of progressive digital marketing experience with campaign ownership
  • Experience leading complex campaigns, product launches, and cross-functional teams

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