Job ID: 26014218Posted: 2026-09-28Location: New York, NY, United StatesSalary: $103750 - $174750 annually + bonus + benefitsJob Function: Staff ManagerSchedule: Full timeWorkplace: HybridCareer Area: MarketingCompany: American ExpressDescriptionThe U.S. Consumer Services Team (USCS) is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.The U.S. Consumer Marketing team (USCM) is part of U.S. Consumer Services and is responsible for making membership essential by creating and delivering outstanding marketing for our differentiated products and services that drives demand and inspires engaged Card Members across the customer lifecycle.The Senior Manager, Customer Growth Direct Card Marketing sits within the Customer Growth arm of the Prospect, Partner & Customer Growth Team (i.e. the Performance Marketing arm of USCS) and will lead the charge to develop marketing strategies and oversee end-to-end execution of Email and Direct Mail campaigns for our existing Card Member base, including Cross-Sell, Upgrade and Standalone Supps, with the goal of driving incremental revenue on premium products. This Senior Manager will develop compelling marketing creatives, modernize journeys, optimize targeting strategy, analyze robust campaign performance data, influence our team’s financial investment roadmap and ensure flawless operational execution to deliver our performance goals.The role requires experience in developing marketing strategies and implementing those strategies in a fast-paced environment while successfully balancing multiple priorities. The ideal candidate should have a passion for marketing, have strong relationship management skills, be both analytic & creative, and have a proven track record of delivering results while driving innovation.ResponsibilitiesOversee end-to-end campaign management of Upgrade, Cross-Sell and Standalone Supp campaigns across core proprietary CardsBuild go-forward strategy including new revenue-driving opportunities, innovative tactics, and a prioritized test & learn agendaBuild and revise monthly team forecast, communicating clear rationale for drivers of performanceMonitor results and leverage performance to make informed recommendations for growthInfluence key partners and bring them along with updates to marketing plans and assetsLead 1 B30 Direct Report, overseeing day-to-day campaign management and execution as well as ensuring focus on development QualificationsExperience in developing & executing marketing; with Email, Direct Mail or Digital Marketing preferredStrong project management and organizational skills including attention to detail, handling multiple priorities, managing timelines, driving flawless executionCustomer centric marketer who can translate insights into strategiesStrategic thought starter who can develop a vision linked to organizational goals, but also deliver work with consistence, independence, and will-to-win excitementQuick learning agility and a “can do” attitude towards problem solvingHigh proficiency in Excel; comfortable managing robust data sets complex data and proven ability to derive actionable insightsExpert ability to build and manage relationships across band-levels to influence internal and external partners across multiple work streams to deliver resultsSuperior verbal, written, presentation, and interpersonal communication skillsExperience leading colleagues, directly or indirectly Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions. About the TeamAt American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
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